SEO - Search Engine Optimization

Having decided what a website will do for the business or organization, letting people know it exists is the next greatest challenge. LP TechLogix will design the essential elements into your website and assist in maximizing search returns. This is not an instant process – results take between three and six months to achieve recognition and placement.

The next stage is SEM or search engine marketing, usually appealing to larger clients with more resources seeking greater reach. When or if you are ready, we will assist in getting you there. SEM is a broader term than SEO and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

Some of the most common SEM best practices include:

  • Using keywords and keyword analysis.
  • Search engine optimization (SEO).
  • Building ads and content for local listings and geo-targeted ads.
  • Pay-per-click (PPC) advertising campaigns.

SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your website or landing page). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.